9X GROWTH Digital transformation
Hiring a Digital Marketing agency has its own advantages and disadvantages. One of the biggest challenge is sharing DATA and ACCESS to the agency. With Leverage we will help you succeed in your own premises with your own team and empower you with valuable content learnings of over 42 tools, implement them and get the ball rolling to help you GROW on SOCIAL MEDIA.
Never before in the history has technology been a driving force to define the way we do business. Today's customer is more educated than every before and he is not looking at informer he's looking at informal friend.
Your buyer is socially connected, mobile and realtime informed. Digital marketing has collided the divide between Sales, Marketing, Branding, Business Development.
You can only adapt or stay alive. Roles played by Sales and Marketing professionals are still the same but platforms and tools are different. Social selling is about leveraging your social network to nurturing lasting relationships amplifying trust to build sales pipeline and grow revenue. Social selling is change in approach to customer acquisition, retention, marketing strategy and sales funnel.
Cold calling, emailing, brochures in mail are things of past and need to be blended with social selling approach.Traditional marketing's blend with digital is 'happy hour offer' effect.
Evaluate - digital presence
Understand your entire digital footprint
Know google registrations
Research reviews and ratings
What are people saying about you on internet
G.A.P. analysis to competition
Current site linkages
Your teams digital presence
Performance of social media and website
Understand website coding language
Know server details and certifications
Website analysis
Your current social media platforms with fans
Engagement percentage
Content analysis
G.A.P. analysis to competition
ANALYSIS of your Competitor on Digital
Identify who your competitors are on social media
Know which platforms they’re on
Know what they’re doing on those platforms now
Know what they did before
Know how well their social strategy is working for them
Know their threats to your business
Identify gaps in your own strategy
Research of keywords
Analytics and Keywords
Competitive Analysis Report
Performance in PPC Tests
Keyword Research Report
Implementation Timeline
Tools to help you succeed
Trending Topics
Create a professional social media presence
Design Facebook / twitter / youtube cover images
Design page layouts for each of the social media sites
Update pending information
Your current social media platforms with fans
Integrate various sites with each other
HINGE activity
G.A.P. analysis to competition pages
Design strategy for Content creation
Analysis fo types of content that drive engagement in your industry
Implement and teach tools to create content
Tools for graphic design for posts on Facebook / Linkedin / Twitter.
Create and help with video content tools
Video audio images free tools throughout the year
Strategy for right content to generate leads
Integration with other channles and emails
Detail Search Engine Optimization audit
Complete SEO Audit on your website
On-Site and Off-Site SEO Techniques.
Create SEO Optimized Landing Pages.
Technical SEO strategy + Optimization
Optimize Your Content for RankBrain
Accelerated Mobile Performance and Mobile Optimization
Web Analytics (Google Analytics,Search Console)
Advanced SEO Internal Deep Linking
Tools to automate Social media channels
Posts scheduling to various networking sites
Bot coding and execution for facebook
Auto responses setup
Intergration with CRM
Short links for analysis
Cross posting
Lead generation plan of action
Create your buyer persona
Understand and search what networks your potential customers are on
Establish a CRM tool for daily activites
Design campaigns month-wise for lead generation
Funnel and reach prospects with right content
Establish synergy between your sales and marketing teams
Strategy for online/offline integration
Email marketing with social CRM
Setup email templates
Create your presence on email marketing tool
Capture leads from social directly into CRM via email marketing
Tools for extracting email addresses of potential customers
Scheduling month-wise
Short link creation for analysis
Campaign management
Hand holding for entire team to run Campaigns
Involve your team from Day 1 in the process
Adopt new tools and train your team for same
Distribute resources which can help throughout the year
Create a culture of independent brand ambassadors
Layout plan where every employee will add to content creation
Social Media management tools with login password
Online help 365 days in case your team is stuck
Facebook advertisement Strategy
How to build ads and audience
Finding visuals for your ads that work
Capturing lead from facebook lead generation ads
Creating custom audiences and audience insights
How to design campaigns and evaluate to grow funnel
Running video ads by creating video in free facebook tools
ROI by driving online traffic to offline source