What is LinkedIn?

For any occupation, it is very important to keep a strong personal brand. Social media is full of different platforms where you can create your or your business’s identity known as a profile. Among many other social media platforms, LinkedIn is the leading platform for building a strong personal brand.

LinkedIn is a social media platform for professionals. It's a great place to connect with people in your industry, share your work, and find new opportunities.

Linkedin nourishes your professional network. It is focused on your professional career and business opportunities. Thus, it is an excellent medium to build your strong personal brand. Using LinkedIn, you can showcase your skills and expertise to potential employers or clients.

Have a look at the following map. This will give you an idea about the power of LinkedIn:-

What you have observed in the above map?

The LinkedIn community is a huge network spread across the world consisting of:-

• More than 950 million members,
• More than 63 million companies listed,
• 131K Schools listed, and
• 40K Skills listed.

Not only this, but you will be more than amazed to see the following Linkedin Statistics too!!

Linkedin has spanned the entire world! Its global membership figures show that Linkedin has more than 228 million members from North America, more than 249 million members from Europe, more than 269 million members from Asia-Pacific, more than 151 million members from Latin America, and more than 56 million members from Middle East & Africa. And this network is expanding more and more, day by day!

On LinkedIn, 117 job applications are submitted every second, 45% of hirers explicitly use skills data to fill their roles, 20 million people have added #OpentoWork frames to their profiles, 61 million people use LinkedIn to search for jobs each week, and the interesting part is 8 people are hired every minute on LinkedIn!

You can make your brand impressive on LinkedIn. But do you know how exactly? It can be made impressive by creating a nice profile, joining relevant groups, and interacting with other professionals in your industry.

Apart from this, what are the other ways using which you can build your brand on LinkedIn? You can join the LinkedIn masterclass of any renowned organization or online delivered by a well-known keynote corporate speaker.

10 LinkedIn Profile Tips For Building Your Personal Brand

Here are some powerful tips using which you will learn to build your brand on LinkedIn. These tips will attract new opportunities for you.

1. Complete your profile: This includes:-
   
   • Your headline
   • Summary
   • Work experience
   • Education
   • Skills and recommendations.

   The more complete your profile is, the more likely you are to be found by potential employers or clients.



2. Use keywords throughout your profile: This will help your profile show up in search results when people are looking for someone with your skills and experience.


3. Write a compelling headline: Your headline is one of the first things people will see, so make sure it is clear, concise, and attention-grabbing. It should be short, crisp, interesting, and out-of-the-box.

To get an idea, have a look here at the best example of a headline created on Linkedin.



4. Write a strong summary: Your summary is your chance to sell yourself to potential employers or clients. Highlight your skills, experience, and achievements, and explain why you are the best person for the job. Your summary should also be short and to the point. It should highlight your accomplishments that make you stand out.


5. Use high-quality images: Your profile photo and banner should be simple looking but professional and high-quality. They should give people a good impression of you and your work. Choose a decent background color that showcases your brand placement.


6. Be active on LinkedIn: Share articles, comment on posts, post your updates regularly, join discussions, and connect with people in your industry. The more active you are, the more visible you will be to potential employers or clients. Thus, you will get more opportunities to connect with others and build your brand.


7. Join relevant groups: Joining relevant groups is a great way to connect with people in your industry and share your content. Prefer joining communities that are related to your industry and that focus on your industry or niche. You can join many different groups that are available on LinkedIn. You can be a part of as many as 100 groups on LinkedIn. You can position yourself as a thought leader if you create your group around a topic.


8. Write impressive articles and blogs: Writing blogs or articles is a great way to prove yourself as an expert in your field. Share your knowledge and insights with others, and you will start to build a following. How? You must be thinking is it necessary to publish my articles on LinkedIn when I can do it on my website? Yes, because, when you publish it on LinkedIn, you can reach a much larger and more targeted audience. All your connections get notified of the blog or an article you published. This will instantly create more engagement.


9. Get involved in online discussions: Participating in online discussions is a great way to share your thoughts and ideas with others. It's also a great way to connect with people in your industry and learn from their experiences.


10. Get endorsements and recommendations: Endorsements and recommendations from your colleagues and clients are a great way to validate your skills and experience. They can help you build a relationship of trust with your audience. They will also help you to build your authority on LinkedIn and make you more trustworthy for your potential employer, customers, or leads.

If you follow these tips, they will surely help you build a strong personal brand on LinkedIn. That, in turn, will help you achieve your career goals.

Some additional tips:-

• Use LinkedIn's analytics tools to track your progress: This will help you see what's working and what's not, so you can adjust your strategy accordingly.
• Be patient: Building a strong personal brand does not occur overnight. It takes time and effort. Don't back out or don’t get discouraged if you don't see results.
  Remember, slow and steady wins the race. You will need to keep at it, and you will eventually reach your goals.

Case-Studies of Successful LinkedIn Profiles

Following are some case studies of powerful brands that have used LinkedIn effectively and have achieved their goals. Have a look:-

• Adobe: Adobe used LinkedIn to exceed its goal for its virtual event, Adobe MAX. The company used LinkedIn's Conversation Ads to connect personally with attendees and learn more about their behaviors and intentions.
• VMware: VMware used LinkedIn to get closer to decision-makers and drive growth. The company used LinkedIn's Sales Navigator to identify and connect with key decision-makers at its target companies. VMware also used LinkedIn's Lead Gen Forms to capture contact information from interested prospects. This helped VMware increase its lead generation by 20%.
• Johnson and Johnson: Johnson and Johnson used LinkedIn Live to drive massive engagement. The company used LinkedIn Live to host a series of live events featuring its experts and thought leaders. These events generated a total of 1.5 million views and helped Johnson and Johnson increase brand awareness by 10%.
• ThoughtWorks: ThoughtWorks built readership amongst 75% of top accounts. The company used LinkedIn's Publishing Platform to share its thought leadership content with its target audience. ThoughtWorks also used LinkedIn's Pulse feature to publish short articles that were shared by its followers. This helped ThoughtWorks build readership amongst 75% of the top accounts in its industry.

Conclusion

If you too are looking to build your brand on LinkedIn, then these case studies will not only guide you but also will provide you with some valuable insights. These are just a few of many examples of how several powerful brands have used LinkedIn to achieve their goals!

Are you interested to know more about LinkedIn and its strategies? Then, join the LinkedIn masterclass of professional corporate speaker Mr.Amit Jadhav. He is counted as one of the best keynote speakers in India.

Do you want to build your lead generation strategy? Then, don’t miss this golden chance of joining Mr.Amit Jadhav’s online video course on DGAS (Digital Growth Accelerator System). Hurry up and get the benefit of a pre-launch offer today!

Come, join us, and then success is only a few steps away from you!!